If you're looking for an affordable and a viable alternative to other media distribution sources (like email newsletters), then RSS Feed is exactly what you need. It helps to provide instant access to your latest content to users (ideally feedreaders), without the need to visit the website. RSS contains content in the form of blog posts, news information and several other standardized formats – that are only available to subscribed users. And thus, adding RSS feeds to your WordPress site can help expand your subscription base.

What Is RSS Feed WordPress

If you're a WordPress user, then you will most likely would have come across RSS Feeds. Each WordPress powered site automatically generates RSS feeds for posts, comments, categories, etc.

Going through this post will help you come to know about some of the major reasons as to why you need RSS Feed in your WordPress website. In addition, you'll also get familiar with the process of implementing an RSS Feed as per your needs.

Why You Need RSS Feed?

1. Accessing Content is Easy: Once your user subscribes to your website RSS feed, they'll receive updates related to that feed from the site into their web browsers and several devices. And so, they don't need to always remember your site URL, and can refer to the content present in the feeds from a centralized location. Thus, users can even read your content in the offline mode.

2. Expand Customer Base: There are good chances that your RSS feeds subscribers will share your website content to other users (ideally the one who're a part of their social circle). And so, the more your content will be shared, the more recognition you'll get among other users, thereby increasing your customer base.

3. Effective Readability: As a publisher, you can sort your RSS feeds into different categories and various groups. This helps users find the particular RSS feed efficiently and quickly, and thus maximize the reading time.

4. Enhance Search Engine Visibility: As we all know, search engines such as Google and others, give preference to sites that update their content on a continuous basis. And, an RSS feed is the best way that help keep your website content fresh (i.e. updated). Since search engine bots look for updated content, RSS feeds helps to maximize your website search engine optimization (SEO).

How You Can Implement a RSS Feed?

RSS feeds are automatically implemented in a WordPress site. RSS feed looks like an XHTML document as shown below:

 <?xml version="1.0" encoding="UTF-8"?>
<title>RSS Feed Title</title>
<description>This is the Example of Your RSS Feed.</description>
<lastBuildDate>Tue, 02 Apr 2013 14:13:37 +0000</lastBuildDate>
<title>RSS Feed Post Title</title>
<pubDate>Sunday, 14 Sept 2014 15:35:18 +0000</pubDate>
<dc:creator>Editorial Staff</dc:creator>
<guid isPermaLink="false">http://www.example.com/?p=10968</guid>
<description><![CDATA[<p>Description of post goes here...]]></description>
<content:encoded><![CDATA[<p>Post goes here....]]></content:encoded>

The above code, helps to display a particular blog category. But, there will come a time when you'll have to tell your users about the feed address or URL? WordPress provide 4 different URLs to access website feeds as follows:


In case you're using pretty permalinks, then your website feeds URLs will look something like:


The most recommended way to promote your website feeds is to provide your users with www.yourdomain.com/feed/rss URL. Your site visitors can even subscribe to your comments using the URL: http://yourdomain.com/comments/feed/. Additionally, visitors can also access feed URLs for categories, tags, etc.

Unfortunately, you cannot expect all of the WordPress Themes to contain all types of RSS Feed available throughout your website. In order to add your own choice of feed to your site, you'll first have to find the location of all other feeds (which is ideally your theme's sidebar.php or footer.php template files). And then, simply add the necessary tags to the list, as shown in the example below:

 <li><a href="<?php bloginfo('rss2_url'); ?>" title="<?php _e('Syndicate this site using RSS'); ?>"><?php _e('<abbr title="Really Simple Syndication">RSS</abbr>'); ?></a></li>

Wrapping Up!

Even though, RSS feeds are automatically generated by WordPress for your site, you can optimize them for yourself and users who've subscribed to those feeds. Put it simply, you can embed your feeds based on your needs. This post will let you explore the importance of RSS feeds and how it can be implemented.

Sarah Parker

Sophia is a renowned WordPress developer by profession. If you're about to Hire WordPress developer, then you can get in touch with her. Sophia already has multiple WordPress-related articles under her name.

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