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Mobile App or Mobile Website- Which Way To Go

Businesses, these days, are striving hard to create a strong mobile presence, and it's justifiably so. The proliferation of mobile devices and changing consumer habits have encouraged many entrepreneurs to shift their focus on mobile. The rapidly expanding mobile audience and the emergence of bespoke technologies to cater their needs have enabled many online players to work towards capturing the attention of their customers on the go.

When it comes to responding to the growing needs of mobile users, the majority of entrepreneurs often struggles, whether they should go for native app or a full-fledge mobile website. The choice is quite difficult as both options have their own pros and cons which must be kept in mind before coming to any conclusion.

It's a tricky task when it comes to making a decision between a responsive website or native app, it ultimately boils down to your business needs and goals.

If budget isn't a constraint for you, then it's good for you to create both a responsive site and native app to drive your business growth. With the native app, it's easy for you to offer a mobile-centric experience, while a responsive website is great to offer a pleasurable experience to visitors regardless of the device they use to view a website.

However, if your company is dealing with a shoestring budget, then it's good to make an informed choice between a native and responsive website.

To help you decide, below are the key differences between between the two and how they can influence your business growth.

1. What is a Mobile Website

Mobile website or a responsive website is actually a kind of website that looks great when viewed on a range of mobile devices. A responsive wesbsite can be viewed on any device, irrespective of its screen size, platform or orientation. Using it, a uniform experience can be provided to your audience using different devices. Creating a responsive website is a less expensive than developing a native app. In addition, responsive design is not only about fitting on a mobile screen, but making a website that work in a context that is suitable for a mobile device.

If visibility is the major goal of your business, then responsive design is a strategy that you can't afford to ignore. A mobile app resides in a restricted environment, thus fails to attract search engine crawlers. Depending upon your designing skills and business scale, a mobile website can be built in a less time as compared to the native app.

.Pros of creating a mobile website

  • Cost-effective
  • No need to wait for any approval before launching a website
  • Can be accessed easily across a range of mobile devices, including Smartphones, tablets, desktops.
  • Their search engine abilities make these websites easier to find
  • Can be updated instantly 

Cons

  • Responsive websites are slower than native app because they have to upload HTML and CSS constantly.

2. Mobile App

A mobile app is developed specifically for a device and offers a great user experience. Users have to install a mobile app directly on their smartphones from any application store before using it. Mobile apps reside within the mobile device and can be accessed easily with the help of icons. These apps are developed exclusively for a platform and take the advantages of device features such as camera, geolocation, contacts, and so on.

If you create a mobile app, make sure you use some analytics tools like Google Analytics or Omniture to know about the kind of mobile devices being used to access your site. This will help you decide on the operating system you should use to design your app.
Depending upon the operating system you wish to target (Android, Windows, iOS, or Blackberry), make sure that there is a harmony between the design of your app and the device native features.

Pros of creating a mobile website

  • Offers more personalized experience to the user
  • A native has appealing interface than responsive websites
  • Enhanced security and stays on the mobile unless until they are uninstalled by the user.

Cons

  • Expensive and time consuming process
  • Regular updates need to be provided 
  • Calls for multiple code base to run on a number of platforms

Conclusion

As it has been said earlier, both mobile website and app are good options to cater your mobile customers. However, if your goals are more market-oriented, and you want to deliver content across a broad range of devices, then you can think of developing a mobile website. On the other hand, if user engagement is your priority and you have a nice budget too, then creating a mobile app is all what you need.

Sarah Parker


Victoria Brinsley is a skilled mobile app developer for Appsted Ltd – a reliable Mobile app development company. You can explore more about the development tips and tricks by clearing your queries with her

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